Richard Branson’s $32 million competition for work on climate change

Great news that Richard Branson launched a competition to come up with an innovation to remove carbon from the atmosphere with $32 million prize money.

AM – Saturday, 10 February , 2007  08:11:00

Reporter: Jane Hutcheon

ELIZABETH JACKSON: Billionaire businessman Sir Richard Branson and former US vice president Al Gore have launched a $32 million competition to come up with an innovation which removes carbon from the atmosphere.

While the so-called Earth Challenge is funded by the flamboyant entrepreneur, he’s gathered a panel of eminent experts, including Australian of the Year Tim Flannery, to judge the entries.

The prize was unveiled in London, and our Europe Correspondent, Jane Hutcheon, was there.

JANE HUTCHEON: Flanked by former US vice president Al Gore, scientist Sir Crispin Tickell and eco businessman Steve Howard, Sir Richard boasted that the $32 million prize was the biggest science award ever.

He said he was inspired by the book Longitude, the story of the British Government putting up a 20,000 pound prize in 1714 to the person who could develop a device capable of measuring longitude.

5 Responses to Richard Branson’s $32 million competition for work on climate change

  1. Dennis says:

    can anyone locate the magnetic north or south poles, if these are found it may answer some global temperature problems mayhap greenhouse gasses are part of the cause but not all. Anicent text/belief/myths (maybe mayan)suggests that the magnetic poles do move dramticaly shift every five thousand years aledgedly,

  2. jordan connal says:

    dear richard branson,I have thought about and developed on paper an idea that will (definetley) change the climate for the better,however i dont want to convey it on here for the sake that you might use it an i wont be rewarded,please get back to me about this,for I know my idea/plan will work.
    Yours Faithfully
    Jordan Connal

  3. angela steele says:

    Why don,t local councils cut council tax for every tree people plant in there own gardens, This could help a lot

  4. why dont the local council reduce council tax for every tree planted in peoples gardens and land,This would help a lot

  5. Sacha Blumen says:

    By having a cap-and-trade scheme for carbon involving individuals, one could make money out of doing activities that removed carbon from the atmosphere, and this might possibly include planting trees. Of course, you would have to ensure that the trees maintained the removal of carbon from the atmosphere, which could be difficult to administer.

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