Great news that Richard Branson launched a competition to come up with an innovation to remove carbon from the atmosphere with $32 million prize money.
AM – Saturday, 10 February , 2007 08:11:00
Reporter: Jane Hutcheon
ELIZABETH JACKSON: Billionaire businessman Sir Richard Branson and former US vice president Al Gore have launched a $32 million competition to come up with an innovation which removes carbon from the atmosphere.
While the so-called Earth Challenge is funded by the flamboyant entrepreneur, he’s gathered a panel of eminent experts, including Australian of the Year Tim Flannery, to judge the entries.
The prize was unveiled in London, and our Europe Correspondent, Jane Hutcheon, was there.
JANE HUTCHEON: Flanked by former US vice president Al Gore, scientist Sir Crispin Tickell and eco businessman Steve Howard, Sir Richard boasted that the $32 million prize was the biggest science award ever.
He said he was inspired by the book Longitude, the story of the British Government putting up a 20,000 pound prize in 1714 to the person who could develop a device capable of measuring longitude.